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Social Media Advice: 7 Things I Learned From Katyan Roach

katyan-roachKatyan Roach (@KatyanRoach) is a social media strategist who helps entrepreneurs with their social media strategy. She helps them create a vibrant social media presence by showing them how to craft attention getting, engaging content that helps them attract new customers and grow their business.

1. Is social media still valuable in a recession?

Yes, customers naturally gravitate to the businesses that are on the top of their mind. If you cut back on social media during a recession your customers may begin to forget about you and switch to one of your competitors who is engaging them on social media. Recessions are an opportunity to set yourself apart from your competitors, one way to do this is to stick with your social media marketing strategy, even if your first impulse is to cut back.

2. How do you stay on top of all of your social media accounts?

The best way to do this is to use software that connects to all of your social media accounts and centralizes all alerts, mentions and notifications. This way you won’t have to login to ten different social media accounts everyday or receive a ton of alerts on your phone. One possibility (and there are many others) is AgoraPulse.

3. What is Periscope?

Periscope is a live video streaming app. If you have a smartphone you can broadcast live video to your followers and to the world.

4. Why should I care about Periscope?

Periscope is growing extremely rapidly and already has 10 million users. If your customers or ideal prospects are likely to be on a social network that skews younger, Periscope may be an ideal place to reach them.

5. How should I use Periscope?

You can use Periscope to give a behind the scenes tour of your business, launch new products, answer frequently asked questions or show people how to use your product. One thing to keep in mind is that you should always include a call to action at the end of your Periscope session. What is the one thing you would like your viewers to do?

6. What are common mistakes business owners make on on Facebook?

Posting too many sales pitches: Facebook users don’t want to be sold to, the want to be engaged and entertained. Not responding: if someone asks a question, answer it; if someone complains, respond and try to make it right. Not using Facebook Insights: it can show you the best type of content to post and the best time of day to post it.

7. How to get noticed by Twitter influencers

Help them out: follow them, retweet their tweets and engage with them. Give them feedback: tell them what you enjoy about their content. Support them: buy their products and put their advice into action.



Kleon Media Marketing:

The Upside of Social Media in a recession:

AgoraPulse: Social Media Management’s Best Kept Secret!:

10 ways to use Periscope to reach more customers:

3 things you’re doing wrong on Facebook and how to fix them.:

How to get noticed by influencers on Twitter, in 3 easy steps:

Social Media Marketing: 7 Things I Learned From The Social Savior


social-media-marketing-thesocialsaviorThe Social Savior helps small and medium sized businesses attract and retain new customers through social media. It can help you build relationships with experts in your industry and turn your business into a brand by creating and sharing compelling content for your business. They are experts at building an audience and creating share-worthy, search engine friendly content that will lead to more fans and followers and more sales through social media.

1. How does social media marketing benefit your business?

It will help you attract new customers, improve customer loyalty, give you more chance to make a sale, increase your brand recognition, increase your website traffic, improve your search engine rankings and give you deeper insight into why customers buy from you instead of a competitor.

2. Why do you need a social media manager?

If you want your business to grow, you need to be on social media, because social media is becoming an increasingly important source of new customers. But managing your social media presence takes a lot of work, so you can save time by hiring a social media manager. They will more than pay for themselves with the new business they generate.

3. What do social media managers do?

They create engaging, high quality content that attracts new customers to your business, and posts this content to your social media accounts. They optimize your content for search engines so that you get more visitors and customers by being at the top of the search results. They engage existing customers and new prospects on social media so that they are more likely to buy from you.

4. What are the most important aspects of a social media strategy?

Focusing on the most relevant social networks. Just because a network has the most users, it doesn’t mean that it is best place for you to get new customers. Customer service is critical. Word about poor customer service spreads like wildfire through social media, so always treat your customers well and be proactive about problems reported through social media. Marketing strategy is vital. Find creative ways to be newsworthy, make sure your content is relevant and engaging.

5. Why you shouldn’t do you own social media marketing?

It takes a lot of time and effort that are better spent on your business. You don’t have the expertise to determine what content to post and the best time to post it. You won’t know about major changes to the algorithms that drive the different social networks unless you are willing to stay on top of industry trends. You don’t know what are the networks you need to be on and which networks will waste your time. You aren’t objective when it comes to negative publicity and you may end up saying something that harms your business in the heat of the moment.

6. How to succeed in e-commerce with social media marketing?

Focus on the social networks where your ideal customers hang out, don’t waste time other social networks. Study what your competitors are doing and only emulate what is working for them. Give your social media followers special offers that they can’t get anywhere else. Take full advantage of visual content like photos. Use analytic software to determine what is working and do more of it. Focus on the best social networks for your business and avoid the time suck of the other networks.

7. Why are hashtags important?

Hashtags help your posts get discovered on social networks. By using popular hashtags, more people will see your posts. But make sure you only use hashtags that are relevant.


Social Media Managers: What They Do And Why You Need One:

What Are the Most Important Elements of Social Media Strategy?:

Why Handling Your Own Social Media Marketing is Not a Good Plan:

10 Top Advantages of Social Media Marketing To Small Businesses:

5 Tips for Succeeding in E-Commerce with Social Media Marketing:

Discover a Social Media Marketing Strategy for Non-profits: