Cold emailing is really tough to do well these tips from Tucker Max, who received 25,000 cold emails at last count, will help you write a cold email that gets results.
- Tailor the message to the recipient: Put yourself in their shoes and make sure your message is interesting to them.
- Validate yourself: mention someone both of you know, demonstrate why you are important or credible, or find a commonality to mention.
- Alleviate their pain or give them something they want.
- Keep your email short and easy to take action on.
- Be appreciative and vulnerable. Saying “Thanks so much! I am really grateful,” will double response over only saying “Thanks”.
- Don’t use a template. Templates come across as impersonal and will reduce response.
To read the full article go to https://hbr.org/2016/09/a-guide-to-cold-emailing