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Social Media Advice: 7 Things I Learned From Katyan Roach

katyan-roachKatyan Roach (@KatyanRoach) is a social media strategist who helps entrepreneurs with their social media strategy. She helps them create a vibrant social media presence by showing them how to craft attention getting, engaging content that helps them attract new customers and grow their business.

1. Is social media still valuable in a recession?

Yes, customers naturally gravitate to the businesses that are on the top of their mind. If you cut back on social media during a recession your customers may begin to forget about you and switch to one of your competitors who is engaging them on social media. Recessions are an opportunity to set yourself apart from your competitors, one way to do this is to stick with your social media marketing strategy, even if your first impulse is to cut back.

2. How do you stay on top of all of your social media accounts?

The best way to do this is to use software that connects to all of your social media accounts and centralizes all alerts, mentions and notifications. This way you won’t have to login to ten different social media accounts everyday or receive a ton of alerts on your phone. One possibility (and there are many others) is AgoraPulse.

3. What is Periscope?

Periscope is a live video streaming app. If you have a smartphone you can broadcast live video to your followers and to the world.

4. Why should I care about Periscope?

Periscope is growing extremely rapidly and already has 10 million users. If your customers or ideal prospects are likely to be on a social network that skews younger, Periscope may be an ideal place to reach them.

5. How should I use Periscope?

You can use Periscope to give a behind the scenes tour of your business, launch new products, answer frequently asked questions or show people how to use your product. One thing to keep in mind is that you should always include a call to action at the end of your Periscope session. What is the one thing you would like your viewers to do?

6. What are common mistakes business owners make on on Facebook?

Posting too many sales pitches: Facebook users don’t want to be sold to, the want to be engaged and entertained. Not responding: if someone asks a question, answer it; if someone complains, respond and try to make it right. Not using Facebook Insights: it can show you the best type of content to post and the best time of day to post it.

7. How to get noticed by Twitter influencers

Help them out: follow them, retweet their tweets and engage with them. Give them feedback: tell them what you enjoy about their content. Support them: buy their products and put their advice into action.



Kleon Media Marketing:

The Upside of Social Media in a recession:

AgoraPulse: Social Media Management’s Best Kept Secret!:

10 ways to use Periscope to reach more customers:

3 things you’re doing wrong on Facebook and how to fix them.:

How to get noticed by influencers on Twitter, in 3 easy steps: