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How to Use Social Proof to Get More Leads and Sales

You want more leads and sales? Are you kidding? Of course you do.

Here are my notes on “How to Leverage Social Proof for More Leads and Sales” by Aaron Lee:

  • Social proof is using people’s decisions to influence other people’s decisions
  • Collect and use testimonials and reviews of your product
  • Find influencers to endorse your product
  • Create case studies and customer success stories
  • Get mentioned by the mass media
  • Show that lots of people purchased your product
  • Introduce scarcity to induce fear of missing out
  • Display the number of users you have, if it is a big number
  • Show that you have a lot of social media followers